It looks as if Sasha's empire is about to get even fiercer. In an unprecedented celebrity branding move, Beyonce Knowles will be unveiling a new twist on an old favorite. Recharged by her infectious and socially conscious lyrics, Knowles has set her empty sights towards ameliorating a serious blight in the African-American community: lack of marital commitment.
On February 8, just in time for Valentine’s Day, Knowles is set to unleash her latest branding endeavor onto the world: a line of engagement and wedding rings. The ring line, not subtly though cleverly called, "Put A Ring On It by Beyonce Knowles," was inspired by Knowles' smash hit, "Single Ladies (Put a Ring on It)." The legendary jeweler, Tiffany and Co. will carry the line; a less expensive version of the rings will be available at Kay Jewelers, under the similar, but more urban appellation "Put a Rang on It by Bey."
6 months ago
